Jeff Schinkten talks about the business side of deer hunting. President of Whitetails Unlimited joins Ginny Simone and federally licensed firearms dealer Mike Zarlenga by phone to discuss the large sums of money involved with the American tradition of deer hunting. In retail sales alone, Texas hunters spent more than $2.6 billion in 2006, up by about $870 million in five years. Wildlife watching activities claimed an additional $2.9 billion in retail sales in 2006, more than double the total from 2001. The total economic impact of Texas's deer breeding operations was $652 million annually, which included 7,335 jobs, most in rural towns.