Florida Governor Rick Scott has issued an executive order that reduces the price of a lifetime sportsman's license from $1000 to $500 for children and young adults. The special offer ends December 31. NRA Past President Marion Hammer, Executive Director of the Unified Sportsmen of Florida, describes the great holiday gift-giving opportunity for Florida families to enjoy hunting and fishing together. Hammer says that she bought a license for her granddaughter, $500 that will last a lifetime. Originally aired on the Sportsman Channel 11/25/14.