When the ATF announced that it intends to reclassify M855 green tip ammunition as "armor piercing," the Trop Gun Shop in Elizabethtown, Pennsylvania fought back on behalf of sportsman everywhere by creating in the WeWillNotBackDown.com website. Visitors can use the site to send a letter of protest to the ATF during its public comment period, and contact their representatives in Congress. More than 7500 letters have been sent to the ATF since the site went live. Phil Groff, national sales director of the Trop Gun Shop, talks about the response from gun owners, the need for answers, mainstream media coverage, and the members of Congress demanding an explanation. Visit WeWillNotBackDown.com. Originally aired on the Sportsman Channel 02/26/15.