The firearms industry is designed to serve the shooter. At the 2007 SHOT Show, this could not be more evident. Jim Simms, national coordinator for 4-H Shooting Sports, discusses the group's mission to introduce kids to the shooting sports. The 4-H Shooting Sports program makes a major impact across the country. Listen in as Simms gives his thoughts on the new products and developments from the show that can benefit 4-H shooters and other youth. Support from the firearms industry, political challenges, education and outreach are all discussed in this interview.