Society as a whole has forgotten we are hunters. For most of the existence of mankind we have hunted for food, with clothing and houses being byproducts of what we caught. Once there was one very fundamental concept to our survival: We need food, how will we catch it? Evolution of our species changed the shape of the answer: When we want to eat, we go to the store and buy. But that does not mean that our roots are lost; that hunter lives deep in our DNA, and many still exercise the ancient plan. We do not need to hunt any more—but just perhaps, we should.