The act of believing you know how someone else should live their life and if they don't follow it, you assassinate their character.
"Throughout my life I've been called a n— , a monkey, a coon…however I never felt more offended than I did when I became an NRATV commentator and was instantly judged by left-leaning media as fake, a prop, a token and a fabrication simply because I was black." —Colion Noir