NRA Explore

More Valuable Than Oil

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The exploration of America's gun community and industry continues in this episode of NOIR, "More Valuable Than Oil." First, Johann Boden and Casey Reed of Federal Premium challenge Colion to complete an intricate course they’ve put together at the Monticello Sportsmen Club in Monticello, Minnesota. Next up, Colion visits Federal Premium Ammunition in Anoka, Minnesota, where he learns that a bullet is never just a bullet—it's safety, ethics, science and a fundamental right. As Marketing Director Jason Nash tours Colion through the massive manufacturing operation, he finds himself humbled by the precious commodity that facilitates our Second Amendment rights.

Season 7