A Daniel Defense commercial featuring a Marine Corps veteran returning home to protect his family was deemed "too offensive" to run amid the beer promos, violent trailers and sexually suggestive ads aired during the 2014 Super Bowl.
NFL policy states that commercials featuring "firearms, ammunition and other weapons" are prohibited, but it notes that stores selling them are fair game so long as these items are not mentioned. Mindful of that caveat, the one-minute television spot for the Georgia firearms manufacturer made no mention of guns or bullets but was cited for including the outline of the gun in the logo.
However, even when Daniel Defense offered to remove the graphic from the logo, the ad was denied. Marty Daniel, president and chief executive officer of Daniel Defense, throws a challenge flag on the play as NFL fans and gun supporters have made themselves heard. Ginny Simone reports.